Shifting to Inbound Marketing
Recent research is showing that companies and marketers are continuing to shift marketing dollars and activities from outbound marketing to inbound marketing. The trend is significantly higher for B2B companies; B2C companies which have historically focused more on outbound marketing are now also shifting more marketing dollars and activity to inbound marketing.
Search engine marketing ensures that your pages are readable to the search engines with an emphasis on the key topics threaded throughout the individual pages. Search engine spiders comprehensively crawl your website extracting pertinent data relevant to a search. The more relevant your data, ensures you are found first when your targeted audience is searching the internet for content related to your business. It is common practice for internet users to not click through pages and pages of search results, so where your site ranks is essential for directing more traffic to your site.
Social media describes the online technologies & practices used to share content, insights, experiences, perspectives, opinions, and media.
Social media can take many different forms, including text, images, audio, and video. The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc. (Wikipedia - Social Media)
When choosing a hosting provider for your new or existing website, try to look at the future growth of your plan for web dominance. It would be very wise to ensure such a critical function of your web presence is properly maintained and secure to ensure stability and consistency and responsiveness. We suggest you take these ten points into consideration.
I paid a professional web designer to create my site, of course I own it!
This is probably the belief that most every web site client holds. It makes perfect common sense … you paid someone to develop a web site for you. Why then would you not own what you paid for? This is one of those instances where common sense doesn't apply. It’s not like going into a store and purchasing a pair of shoes. Unless the contract you signed specifically states that you own the web site, you don’t.