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Creative Inceptions uses Virtual Teams

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It wasn't long ago that launching a major marketing-communications initiative usually meant hiring a local group of creative professionals to get the job done, either on a full- or part-time basis, or using existing in-house talent. Some marketing departments within larger organizations would turn to nearby agencies for help—and many still do.

But the revolution in communications technology has provided alternatives to those traditional models. Nowadays, it’s possible to work with creatives anywhere in the world by building a virtual team. Tapping diverse skill sets is as easy as sending emails and organizing video calls to share ideas and review creative work. It’s now becoming more common for marketing departments or agencies to work with professionals they've met only virtually, but never in person.

Recently, we replied to a number of RFP requests from clients that are embarking on a redesign of an existing website, and/or a new website/graphics project themselves—and need a team to execute the work. They often don’t have the need or budget to take on permanent employees, or have found agency pricing models to be cost prohibitive. In many of these cases, we've advised these clients to work with us to build an entirely virtual team that doesn't need to be managed on-site or during peak work hours. They can avoid cost overruns by engaging talent on an as-needed basis, and as project timelines and budgets dictate.

Creative Inceptions has more than 130,000 technology and creative professionals in our network and can assemble project teams featuring the same caliber of talent as some of the world’s leading digital and traditional agencies, but at a fraction of the cost.

Still prefer the traditional model where you employ a creative team on-site?

Consider this: A dedicated virtual team is like having your own proprietary department that understands the nuanced needs of your business. Your clients—or your department—retains 100 per cent control and ownership over the final product, be it a website re-design, a new product-launch campaign, video collateral, you name it. And a virtual team can work on-site if necessary, but most companies don’t see the need.

The key to making a virtual team work is to maintain constant communication and set frequent, short-term deliverable deadlines to ensure progress is being made on your project. After all, the professionals on your team will likely work with other clients, and it’s easy for freelancers to become bogged down when trying to juggle multiple projects at once.

So, what can a virtual team look like? Let’s use a website redesign as an example. It could require a team with a project manager, web designer, front-end developer and back-end developer. Or depending on the needs, the team could be more robust and include an information architect, SEO/SEM analyst, a copywriter, or even a translator if the website needed to be converted into another language.

The advantage of utilizing a virtual team is that it can be reconfigured as needed, then disbanded when it’s not. Flexibility and adaptability are critical in today’s creative marketplace, which is why virtual teams are becoming a go-to option for most organizations.

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